Quasar Innovations Selects e-SIM's New MMI Version 2.0 Solution for TI-based Handsets
Wednesday October 27, 2004

JERUSALEM, Israel--(BUSINESS WIRE)--Oct. 27, 2004--e-SIM Ltd. (OTCBB: ESIM.OB - News), a leading provider of mobile handset Man Machine Interface (MMI) solutions, announced today that they have signed an agreement with Quasar Innovations, a Bangalore, India based Virtual Original Design Manufacturer (VODM), to integrate e-SIM's MMI Solution version 2.0 into Quasar's handsets on top of their Texas Instruments (TI) platform. Quasar is one of the first Indian design houses offering end-to-end mobile handset solutions to a growing international customer base.

The agreement provides initial revenues along with royalties for each handset manufactured that includes the e-SIM MMI technology. e-SIM will supply Quasar with its new MMI Solution version 2.0, including a full reference MMI application, customization tools, RapidPLUS(TM) development tools, and professional services.

The agreement will enable Quasar to meet their aggressive schedule for developing state-of-the-art handsets for their customers with WAP and MMS Camera integration, by adopting e-SIM's customizable, full-featured, and integrated MMI software application suite, to shorten its development process, develop superior MMIs on its handsets, and provide rich, multimedia wireless capabilities.

"Quasar has a design manufacturing background serving innovative international operators and we are pleased to work with them and add value and flexibility to the products they create by integrating e-SIM's newest, next-generation MMI Solution Version 2.0 into their new line of handsets," said Marc Belzberg, Chairman and CEO of e-SIM. "Being chosen by a relatively new international handset design and cost-effective manufacturing company is another example of the growing worldwide acceptance of the e-SIM MMI Solution. This agreement, among others, adds to a steadily increasing revenue stream based on our superior solution for the mobile industry."

Ramakrishna Dutt, Managing Director of Quasar commented "We found e-SIM's powerful MMI software solution version 2.0 a very compelling solution, which will enhance our company's ability to add new features in software and allow us to react quickly to changes in customer requirements while meeting our cost and performance objectives. e-SIM will provide Quasar with a superior MMI, lower development costs, and shorten our time to market. We believe that with this solution Quasar will be able to develop sleek, professional MMIs for several handset models quickly and efficiently, enable us to serve many segments of the market, and successfully grow our customer base."

Quasar selected the e-SIM MMI Solution for use over other platform solutions because of its easy customization, improved usability, sleek, professional look and feel, and superior level of performance and support.

"Following the strategic decision to focus our technology on the mobile handset market, e-SIM is experiencing an increase in demand for its MMI Solutions. Independent VODMs such as Quasar, whom e-SIM's technology can assist in reacting more quickly to their customers' needs and at low cost, play an important role in enabling the fast adoption of e-SIM's next-generation technology," said Mr. Belzberg.

Quasar Innovation's new line of handset capable devices embedded with e-SIM's MMI 2.0 software solution is expected to be available by first quarter 2005.

About e-SIM Ltd.

Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and other electronic products. A wide range of platform vendors and wireless handset manufacturers use e-SIM's MMI solutions including, Texas Instruments, FreeScale (formerly Motorola SPS), Renesas, Sasken, NEC, Kyocera, BenQ, and others. e-SIM's advanced MMI solution technology is built into millions of handsets on the market today.

About Quasar Innovations

Quasar Innovations (www.quasarinnovations.com) is a wireless design house that provides terminal device OEM's and mobile network operators with device engineering services from concept to finish in the capacity of a 'Virtual Original Design Manufacturer (VODM)'. The company has more than 800 man-years of experience in mobile and wireless design, network testing and provisioning, and development distributed among its 200+ people. Quasar, situated in Bangalore, India's IT hub, has grown at 300% year on year since its inception and currently has on going projects across the world.